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What is innovation? Innovation is the process of making something new and different, whether it be in the form of a product, service or technology. Innovation is essential to the growth and success of any company. By definition, innovation means “a sudden change in the way things are done.” In other words, it’s the ability to come up with new ideas that can improve a business’ bottom line. However, while innovation is important, it isn’t everything a company needs to thrive....